Encouraging Engagement Strategy Adoption

In addition to setting goals for the implementation and providing tools and resources, health care organizations can use specific strategies to encourage broad adoption of person-centered engagement structures across departments, service lines or sites. Many of these strategies build on the concepts found in the section titled Fostering Ongoing Culture Change, however, as one part of your organization successfully adopts person-centered engagement efforts it presents an opportunity to for those with experience to help encourage wider adoption.

Strategies for encouraging adoption

• Invite leadership and staff from areas of the health care organization that have yet to implement person-centered engagement strategies to attend already established engagement events from other parts of the organization.
• Highlight concrete examples of how engagement efforts have positively impacted the organization. Examples could include improvements in patient-facing education materials, changes to clinic workflows, modifications to patient waiting areas or other instances of beneficial changes inspired by patient engagement. When possible emphasize specific returns on investment due to patient engagement efforts.
• Create ongoing shared learning opportunities to allow leadership and staff who are just beginning their planning efforts to discuss challenges they encounter with staff who are further along in the implementation of their engagement effort.