Where the Magic Happens: A Guide to Grassroots Organizing for Consumer-Driven Delivery Reform

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Grassroots organizing is a crucial part of building the power of consumers, but engaging consumers in delivery reform initiatives is not always easy. This guide is drawn from the lessons learned from working with state-based partners who have done the hard work of organizing around delivery reform issues.

Advocates engaged in bringing the consumer experience to the forefront of delivery reform efforts by organizing consumers at the grassroots level face a series of thorny questions:

  • To which populations of consumers do you reach out?
  • Where do you find them?
  • How do you talk to consumers about these complex issues?
  • What key points do you listen for?
  • What organizing tactics do you use?
  • What are the most promising opportunities for consumers to participate in and influence delivery system reform initiatives?

This guide provides answers to those questions.

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